MicroStrategy has increased its Bitcoin portfolio by purchasing an additional 850 Bitcoin in January, as revealed by founder Michael Saylor on X. The acquisition, costing $37.5 million, is part of the company's ongoing strategy to invest heavily in Bitcoin.

Since the end of the third quarter, MicroStrategy has bought 31,755 Bitcoin, spending nearly $1.3 billion. This marks the 13th consecutive quarter of Bitcoin purchases by the company, bringing its total holdings to 190,000 Bitcoin at an average purchase price of $31,224 per Bitcoin, amounting to nearly $6 billion.

CEO Phong Lee highlighted 2023 as a pivotal year for the company, not only for increasing its Bitcoin stash but also for launching MicroStrategy AI, an AI-based BI tool. The company aims to create shareholder value through its operating model, Bitcoin strategy, and technological innovation.

CFO Andrew Kang noted the financial benefits seen from the rise in Bitcoin prices in Q4 and confirmed the company's intention to continue growing its Bitcoin reserves. 

Despite cumulative impairment losses of $2.269 billion, the carrying value of MicroStrategy's Bitcoin stands at $3.6 billion, with a market value of $8 billion, indicating a strong position and ongoing commitment to its Bitcoin investment strategy.