Following its launch on Monday morning, PIXEL, the token from the blockchain game Pixels, has achieved a trading volume of over $1.2 billion, positioning it among the top 10 most-traded cryptocurrencies, as per CoinMarketCap. This places PIXEL ahead of established cryptocurrencies like Avalanche (AVAX), Dogecoin (DOGE), and Cardano (ADA) in trading volume across the more than 8,800 coins tracked by CoinMarketCap.

Pixels, a game that operates on the Ronin network, has gained traction due to its strategic airdrops. In the airdrop, the company has earmarked 4.6% of the token supply for its players, rewarding regular players with $3,000 and some farmers with up to $11,000 at the token price on the first day after listing. Following a successful initial airdrop, Pixels conducted a bonus round of airdrop for RON stakers, distributing 20 million PIXEL tokens. 

PIXEL's market introduction saw an immediate appreciation in value, with its price rising 15.8% on the day of its debut to over $0.58 according to CoinGecko. This surge in price brought PIXEL's market capitalization to approximately $441 million, making it one of the top 200 most valuable cryptocurrencies.

The game's transition from Polygon to Ronin last fall played a crucial role in increasing player engagement through play-to-airdrop campaigns, rewarding around 28,000 top players and strengthening the game's position in the market.

During the first day of trading the token price reached a high of $0.69.